In the latest episode of TecTalk, we welcome Alexander Brenner, Managing Director and Partner at Boston Consulting Group, who shares his expert insights on the future of the automotive aftermarket. Brenner explores the power of data, customer-centricity, and the unique role of “coopetition” in enhancing the aftermarket experience. The automotive aftermarket is evolving quickly, shaped by evolving data practices, regional market dynamics, and new customer demands. This episodes provides a variety of insights into the future of the aftermarket.
Key Insights from this episode:
- The Multi-Speed Aftermarket: Brenner explains how Europe, Asia, and the US are each advancing at unique speeds, driven by factors like digitalization, consolidation, and market structure. While Europe sees consolidation to improve geographic coverage, North and South America are led by strong e-commerce growth. Asia is digitalizing rapidly, with European investments fueling further innovation.
- Data as a Strategic Asset: Brenner emphasizes the importance of turning existing data into actionable insights to drive operational efficiency. Rather than seeking external data, companies should first leverage their own valuable legacy data to make informed, data-driven decisions.
- The Role of “Coopetition”: To deliver value in a complex market, collaboration between competitors—known as “coopetition”—is essential. Brenner highlights that balancing competition and cooperation allows for better customer service and increased value across the value chain.
- Customer-Centricity and the role of Service: Brenner states why aftermarket services play a crucial role in maintaining long-term customer relationships, well beyond the initial sale. “In the aftermarket it’s literally the people who are not only there for the customer in the first 15 minutes of signing a contract to buy a new car but for the next 15 years” highlights Brenner. This ongoing relationship shapes customer loyalty and drives aftermarket success.
- Fleet Management and Independent Workshops: As the fleet sector grows, independent workshops have a unique opportunity to expand their role. Brenner discusses the rising need for workshop networks that can serve fleet demands, especially in remote or underserved areas, and how this trend offers growth potential for independent workshops.
- Sustainability and Circular Economy: The aftermarket is uniquely positioned to champion sustainable practices, from refurbishing parts to embracing upcycling. Brenner encourages the industry to go further, making sustainability a core principle.
The future of the aftermarket lies in understanding these diverse market dynamics, empowering customers, and making strategic use of data. For those looking to navigate the changing aftermarket landscape, Brenner’s insights provide a roadmap for success through data, regional strategy, and sustainability. Don’t miss this deep dive into the future of the aftermarket.
🎙️ Listen to the full episode on your favourite platform:
🎙️ Apple Podcast | 🎙️ Spotify | 🎙️ Podigee | 🎙️ Audible | 🎙️ YouTube [with video]
