In Episode 7 of TecTalk, Adrian Rothschild, Group Director Product Management Aftermarket at Hengst Filtration, joins us live from Automechanika Frankfurt to share his expert insights on why the aftermarket is thriving despite rapid changes. From leveraging sustainability to embracing branding and global collaboration, Adrian outlines the tools needed to navigate and shape the future of the industry.
Adrian underscores the resilience of the aftermarket, describing it as a stable and continuously growing sector. Regions such as India, China, and Africa are fueling this growth, while established markets in Europe and North America adapt to emerging technologies like EVs and hybrids. Rather than being a threat, Adrian sees these technologies as complementary, creating new opportunities for the aftermarket to thrive.
Adrian discusses how EVs and hybrids, far from being a threat, are creating new avenues for growth. These technologies add to the existing car park, expanding the aftermarket rather than shrinking it. With opportunities in new markets and untapped technologies, businesses that embrace this evolution will be best positioned for long-term success.
Adrian dives deep into how emerging topics are shaping the aftermarket landscape:
- Sustainability is no longer just a regulatory requirement; it’s a growing market opportunity. Adrian highlights how CO2-conscious strategies and real sustainability initiatives are becoming vital for businesses looking to lead the aftermarket’s future.
- With OEMs entering the aftermarket space, competition is intensifying. However, Adrian explains that this shift brings a new focus to the aftermarket, elevating standards and driving innovation.
- Adrian emphasizes the importance of collaboration across cultures. A global team brings diverse perspectives that foster creativity and innovation, helping businesses adapt to the unique challenges of different regions.
Furthermore, Adrian highlights branding as a critical tool for gaining market shares in a competitive landscape. In today’s dynamic marketing environment, having an integrated strategy is essential. Every element—whether digital platforms, e-commerce, or traditional campaigns—must connect seamlessly to create a unified brand presence.
Social media and digital platforms, Adrian notes, are leveling the playing field, enabling companies of all sizes to gain visibility and engage with their target audiences. These tools not only enhance branding but also help businesses reach younger, sustainability-conscious consumers who are shaping the future of the market.
Adrian’s insights make it clear: The aftermarket is not just resilient—it’s thriving. By embracing sustainability, investing in branding, and fostering global collaboration, businesses can turn challenges into opportunities and continue to lead in this rapidly evolving industry.
🎙️ Listen to the full episode on your favourite platform:
Apple Podcast | Spotify | Podigee | Audible | YouTube [with video]
