How the global remanufacturer enhances customer service, streamlines operations, and delivers ROI by embracing TecAlliance’s TecCom platform.
TERREPOWER: Sustainable Manufacturing with Global Reach
Formerly known as BBB Industries TERREPOWER is a global leader in sustainable manufacturing, supplying high-quality, reliable products to the automotive and industrial sectors (TERREPOWER brands). Founded in 1987 and headquartered in the U.S., the company operates in more than 90 countries, with a strong presence in both North America and Europe. Over the past few years, TERREPOWER has significantly expanded its European footprint through a series of strategic acquisitions including Metalcaucho, STC, Cautex, Redline, MAPCO, Budweg, and Inter-Turbo. New brands were also launched, such as Alfa e-Parts, a specialist in electrical and electronic spare parts.
In early 2025, the company rebranded from BBB Industries to TERREPOWER, reflecting its vision of advancing the circular economy and reinforcing its commitment to sustainable manufacturing. The new name—combining the French word for “Earth” and the English “Power”—perfectly encapsulates the company’s mission and values.
Responding to Customer Needs with TecCom
Even with a robust e-commerce infrastructure in place, TERREPOWER recognized early on the growing need to offer integrated solutions that align with their customers’ systems. As clients began requesting ERP integration with TERREPOWER’s ordering processes, the company adopted TecAlliance’s TecCom platform.
Following a staged rollout strategy, implementation began with brands such as Budweg. Momentum has continued with Metalcaucho, STC, and Alfa e-Parts joining more recently.
“Our customers asked for TecCom — and we listened. Integrating TecCom was a direct response to their need for faster, more automated order processing.”
Selene Orenes, Project Manager, TERREPOWER
TecCom supports urgent and replenishment orders and automates key processes for TERREPOWER and the ever-growing number of their clients coming on board. However, the adoption of TecCom wasn’t just about improving technology—it was about staying close to the voice of the customer and evolving the company’s services in line with rising expectations in the aftermarket.
Generating Immediate Value Across the Organization
The implementation of TecCom has involved close collaboration between the product and IT departments, but the benefits of the solution extend much further. Teams in sales, operations, and especially customer service enjoy faster, more automated order processes. One notable benefit is the automatic generation and delivery of dispatch advice, which significantly reduces manual work and ensures timely communication with clients.
This has translated into time savings, greater efficiency, and improved process transparency—all of which contribute to a better customer experience.
TERREPOWER highlights both quantitative and qualitative benefits. Automation has accelerated order cycles and reduced manual workloads, while real-time access to stock data empowers customer-facing teams to act faster and with more accuracy.
“With TecCom, we’re already saving time, reducing manual work, and improving service. Onboarding one key customer alone nearly justified the entire investment.”
Selene Orenes, Project Manager, TERREPOWER
This clear return on investment has validated the decision to adopt TecCom and encouraged the company to continue expanding its use of TecAlliance solutions.
Partnership, Technology, and Growth
TERREPOWER’s success with TecCom highlights the impact of combining customer-centric thinking with smart digital solutions. By integrating TecCom into its operations, TERREPOWER not only met the demands of its customers but also laid the foundation for scalable, sustainable growth.
The story exemplifies what’s possible when a global manufacturer partners with the right technology provider to enable efficiency, visibility, and return on investment—proving once again that digital transformation is not just a buzzword, but a real driver of business success.
Ready to follow TERREPOWER’s example?
