Inside Thailand’s Evolving Aftermarket Landscape

On 12 November 2025, we hosted the Thailand Customer Day at the Hyatt Regency Bangkok Sukhumvit, bringing together 76 participants from across Thailand and Southeast Asia’s automotive aftermarket. Manufacturers, distributors, retailers, workshop networks, and digital solution providers joined the discussions, creating a broad and valuable mix of perspectives. The sessions focused on shared priorities across the region, from digitalisation and data quality to operational efficiency, and highlighted the opportunities emerging in Thailand’s fast-growing aftermarket.

Market Trends and Digital Transformation

The sessions explored key developments shaping the aftermarket in Thailand and Southeast Asia, from shifting market trends to the growing impact of digital transformation opportunities across the value chain. Updates to TecDoc and TecCom solutions, including Order Manager and B2B e-commerce enablement, demonstrated how these tools contribute to data accuracy, seamless transactions, and more efficient workflows.

Our speakers shared real-world use cases and success stories, demonstrating how digital solutions are already helping businesses make faster decisions and manage businesses processes more efficiently.

Customer Dialogue and Industry Exchange

Participants engaged in focused discussions with the TecAlliance APAC team, using the sessions to explore product capabilities in detail and understand how new features could support their day-to-day operations. The open format encouraged practical questions and direct feedback, allowing attendees to connect the technology to real business needs.

These conversations naturally expanded into broader industry topics. Companies compared their approaches to data, distribution, and digital adoption, highlighting shared priorities across Thailand’s aftermarket. The exchanges reflected a common interest in better connectivity and closer collaboration, creating a smooth lead-in to the strategic perspectives shared by TecAlliance’s APAC leadership.

“Our recent Customer Day in Bangkok was a resounding success. With strong participation from part manufacturers, distributors, software houses, and buying groups, the event highlighted the growing importance of automotive data, data management, and data usage across all levels of the industry.

Beyond the presentations, the networking sessions and evening dinner provided valuable opportunities for exchange and collaboration, reinforcing the strength of our community.

We are delighted with the outcome and look forward to continuing this momentum at our next Customer Day in India, scheduled for February.”

Matthias Moritz, Executive Vice President APAC, at the Thailand Customer Day 2025

With Thailand’s automotive aftermarket continuing to evolve, we remain focused on supporting the industry with reliable data, smart digital tools, and more connected processes. The insights shared throughout the day will guide our ongoing work with businesses across the region as they navigate new opportunities and increasing digital demands.