In 2015, TecAlliance do Brasil began its journey with just three dedicated team members and a bold vision: to transform the automotive aftermarket in Brazil with technology, data, and collaboration. What started as a small local operation soon evolved into a regional driver of digital transformation.
“Our mission was clear from the beginning: Establish the TecDoc Standard, the world’s leading standard for vehicle and spare parts data in the IAM, in South America to drive digitalization and provide the market players with an easy and convenient way to identify vehicles and parts. Ten years later, that vision continues to guide us as we empower every link in the aftermarket value chain across South America.“
Our journey started with the launch of TecDoc in Brazil, and our very first customer, Distribuidora Automotiva (GAU Brazil). That same year, we began collaborating with Sindirepa, garages association signaling our long-term commitment to all AM chain partnerships.
Laying the Groundwork: 2016–2018
By 2016, our network expanded to include customers from the Nexus Group, and we strengthened our ties with Sindipeças. A year later, we took a significant step by participating in Automec São Paulo for the first time, while also reaching new territory—signing our first TecDoc customer in Colombia, Groupauto Colombia.
In 2018, our focus deepened with the formation of a local Information Management team, beginning research into OE data. That year also marked the launch of our Brazilian TecDoc Catalogue with number plate search, offering a tailored solution for local market needs.
Expanding Access: 2019–2021
2019 marked a turning point in our mission to make data more accessible and establish the TecDoc Standard in the region. We launched a dedicated Local Data Service team to help onboard and support data suppliers within TecDoc, while also initiating local vehicle data standardization in 2020 to improve consistency across the market. We opened free access to the TecDoc Catalogue Brazil for garages and retailers—putting powerful information directly into the hands of those who need it most.
In 2021, we launched the TecDoc White Label Solution and Mobile App for parts manufacturers, enhancing flexibility and enabling more customized digital experiences across the supply chain.
Expanding Across South America: 2022–2023
2022 was a year of regional strengthening. We welcomed the first TecCom Order customers and established a key partnership with Asopartes in Colombia. Our Vehicle Data Standardization (VDS) team began mapping vehicle data not only for Brazil but also for Argentina, Chile, Colombia, and the heavy commercial vehicle (HCV) segment.
We also launched the Premium Catalogue in Brazil, now enhanced with VIN and number plate filtering—bringing even more precision to the aftermarket ecosystem.
In 2023, we introduced Brazilian Vehicles in Operation (VIO) data for passenger cars and light commercial vehicles and made a strategic leap with the development of the TecData Hub to better meet evolving market demands.
Scaling Solutions and Impact: 2024–2025
This year and last have seen major milestones. In 2024, we launched the TecData Hub for distributors—covering 859 brands and complementing TecDoc’s capabilities. We signed our first TecCom Returns customers and welcomed the first integrated customers using the full TecDoc and TecData Hub solution.
Now in 2025, TecDoc and TecData Hub together serve over 1,000 brands in Brazil, and our reach extends across all countries in South America. Our customer base includes more than 1,000 stakeholders across the value chain—parts manufacturers, ITGs, distributors, retailers, marketplaces, garages, and e-commerce platforms.
Highlights include:
- Signing a major regional contract with Mercado Libre for Latin America
- Mahle Brazil and Indisa achieving #2 and #3 in the global TecCom Returns usage ranking
- Growing to a team of 27 skilled professionals including engineers and data scientists
- Supporting over 10,000 users of our Brazilian and Global Catalogues
- A new salesperson dedicated to the distribution channel in Brazil
And there’s more to come in 2025:
- TecAlliance Partner Program (TAPP) launching in Colombia
- A dedicated sales agent in Colombia
- The launch of HCV VIO data in Brazil
Looking Ahead: Driving the Next Decade of Transformation
From our first customer in Brazil to partnerships across Latin America, our success has always been fueled by collaboration, innovation, and a deep understanding of local market needs.
As we prepare to launch exciting new initiatives and continue supporting a rapidly evolving industry, we remain committed to empowering our customers with the best data, tools, and partnerships possible.
“We’ve spent the last decade building trust and laying a strong foundation. Now, we’re focused on scaling that impact—connecting markets, accelerating digitalization, and helping our partners thrive across the entire region”, says Heloísa.
Thank you to all our customers, partners, and employees who have made this journey possible. The past ten years were just the beginning—and we can’t wait for what the next decade holds.
