We Organise a Launch Event in East Africa with IAMaga

We are happy to announce that we are planning the next steps to drive digitisation in East Africa. Together with IAMaga, a group representing African members of NEXUS Automotive International, we organise the “IAMaga & TecAlliance Launch Event” on 20 February 2024. The event will take place in Nairobi, Kenya.


The gathering is tailored for IAMaga Members to launch the data and digitisation initiative for East Africa with the headline “Driving digitisation in the AFRICA IAM through partnership & collaboration”.


The event serves as a unique platform for IAMaga members to get in touch with TecAlliance business partners, to innovate and advance country-specific data in collaboration and partnerships.


Main topics of the event are:

  • Driving digitisation in the region with a primary focus on vehicle data development, including catalogue data for both international and local brands. Together with IAMaga we aim to define expectations and create a framework for the practical implementation of the initiatives.
  • A deep dive into the local reality: we will discuss specific challenges and requirements unique to the East Africa market, and how we can support participating members


Structured data and standardised processes for the East African automotive aftermarket

“The highly growing sector in East Africa is important for us. The event will be a great opportunity to both keep up to date with latest market developments, and especially, to meet high-ranking personalities from the industry and to engage in a personal exchange with them “, says Robert Szwed, Vice President Africa & CIS, Managing Director South Africa.

Are you interested in the event and our activities in Africa? Contact our team