We are happy to welcome Brian Urup as Sales Manager TecCom Nordics & Baltics and Marc Sterken as Commercial Business Owner TecDoc and TecRMI for the Nordics & Baltics.
With these appointments, we strengthen our direct support to customers and partners in the region. Our goal is to drive the digitalisation of the independent aftermarket by offering reliable data, advanced process solutions and local expertise.
30 years of aftermarket experience
Brian Urup brings more than 30 years of experience from both the independent aftermarket (IAM) and original equipment (OE) sectors. His previous roles at Bosch and Borg Automotive have given him an in-depth understanding of the entire value chain, from manufacturers and distributors to workshops.
“TecAlliance is a strong and independent company with a unique position in the market. Our solutions are becoming increasingly important, and I’m excited to bring them closer to customers in the Nordics and Baltics. The IAM market is complex, and TecAlliance offers the tools to keep everyone connected, from data accuracy to product availability.”
Focus on growth and digital efficiency
Marc Sterken brings over 20 years of experience from companies like Valeo (IAM) and Mitsubishi Motors Europe (OES), covering the Nordic and Benelux regions. Based in Norway, he will focus on strengthening TecDoc and TecRMI in the Nordics and Baltics.
“This region within the aftermarket is highly professional and quick to adopt new digital tools. With TecDoc and TecRMI, we help our customers work smarter — ensuring precise vehicle identification, repair information and streamlined workflows.”
Meet Us At Automässan Gothenburg, Booth D04:22 from 14–17 January 2026.