Interview insights: Turning data into business value

How can aftermarket companies reduce ordering errors, manage a broader range of products and connect their digital tools more effectively? In a recent interview with the Spanish trade magazine autoSpare, Eric González Canova, Commercial Director Europe South, shares his perspective on the role of real-time data, standardisation and system integration in supporting more efficient aftermarket operations.

Real-time data for faster, more accurate decisions

Keeping product information up to date is a constant challenge. With the introduction of the TecDoc Instant Data Processing (IDP) Data Receiver API, customers can access updates significantly faster, allowing distributors, catalogue providers and e-commerce platforms to work with the latest product information available.

This helps reduce ordering errors, minimise returns and respond more quickly to customer enquiries. For parts manufacturers, it also means that product updates, corrections and new product launches become visible to the market faster.

As Eric González Canova explained:

Ultimately, real-time data is about turning information into a competitive advantage. The faster businesses can access and act on high-quality data, the better they can serve their customers and adapt to market changes.

Bringing non-spare parts into a structured data model

Workshops rely on a wide range of products beyond replacement parts, including diagnostic devices, workshop equipment, tools and consumables. Yet information about these products is often scattered across different sources and formats.

With TecDoc Non-Spare Parts, TecAlliance has introduced a structured framework for these categories, including standardised product descriptions, attributes and classifications. According to Eric:

TecDoc Non-Spare Parts helps transform fragmented product information into a scalable digital asset, improving product visibility, reducing manual effort across the value chain and creating the foundation for a more connected and efficient aftermarket ecosystem.

Making system integration easier

Many distributors and workshops use multiple software solutions, making data exchange between systems a critical requirement. Through the TecAlliance Partner Program (TAPP), certified software providers can integrate TecAlliance solutions using standardised interfaces and APIs.

This allows users to access relevant information within their existing workflows instead of switching between different applications. As Eric notes:

The result is a smoother user experience and a faster path towards digital transformation.

A clear message for the aftermarket

Asked about TecAlliance's priorities in Southern Europe, Eric highlighted three focus areas: expanding access to quality data, improving process efficiency and supporting customers in adopting digital solutions.

For companies that have not yet started this journey, his message is straightforward:

Digitalisation is no longer a future trend; it is a business necessity.

He points out that businesses using connected systems, reliable data and automated processes are better positioned to improve service levels, reduce manual effort and remain competitive.

Read the full interview

Want to learn more about real-time data, TecDoc Non-Spare Parts and the TecAlliance Partner Program?

Read the full interview with Eric González Canova on the autoSpare website (in Spanish)