In TecTalk Episode 10 we sit down with Ben Brucato, Vice President of Engagement at MEMA Aftermarket Suppliers, to discuss the forces reshaping the automotive aftermarket. With many experienced professionals heading into retirement, the industry faces a critical moment. Ben delves into why mentorship, knowledge sharing, and relationships matter more than ever—and provides insight on everything from remanufactured parts to global growth and emerging EV opportunities.
1. The Changing Labor Force
A key highlight of this episode is the wave of industry experts who are retiring—taking with them decades of experience and an intimate understanding of aftermarket processes. Ben emphasises that mentorship programs, relationship-building, and actively sharing skills are crucial steps in preventing a loss of institutional knowledge. It’s an important reminder that passing the torch isn’t just about teaching technical know-how; it’s about honoring the relationships and history that make the aftermarket so unique.
2. Global Expansion: A Growing Imperative
Ben also explains why North American manufacturers increasingly look beyond domestic borders. The aftermarket in the United States is highly competitive, prompting many companies to explore new markets in Latin America, the Middle East, and elsewhere. Despite initial reservations and the complexities of tariffs, logistics, and regulatory landscapes, expanding globally can unlock immense potential. MEMA’s Overseas Automotive Council (OAC) is designed to help suppliers identify emerging markets, connect with reliable partners, and navigate the nuances of international trade. By actively pursuing these opportunities, companies can diversify revenue streams, tap into new customer bases, and stay profitable in a changing world.
3. Remanufactured vs. OE Parts
Another point Ben spotlights is how remanufactured components can outperform original equipment. With high-mileage vehicles on the road, aftermarket suppliers see firsthand why certain parts fail—and use these insights to improve design and durability. This feedback loop creates stronger, more reliable solutions for drivers, reinforcing the value that the aftermarket brings to the entire automotive ecosystem.
4. Right to Repair
Ben also touches on the right to repair movement—a critical effort aimed at ensuring consumers and independent repair shops have access to vehicle data, tools, and the parts they need. Restricting these resources could limit choice, raise costs, and hurt small businesses. MEMA strongly supports the principle that vehicle owners and technicians should be able to choose how and where they maintain their vehicles without unnecessary barriers.
5. EV Repairs: Bigger Opportunities Than Expected
While electric vehicle adoption may be slower than some predictions, it still represents an exciting frontier for the aftermarket. EVs can be heavier and require more specialised components, which in turn can mean more frequent or higher-cost repairs. Ben highlights the untapped potential here, stressing that forward-thinking manufacturers and suppliers who adapt to EV trends could find new avenues for growth.
6. DIY Culture in the US
Another fascinating aspect Ben discusses is the do-it-yourself culture that remains prevalent in the United States. Many car owners appreciate the ability to work on their vehicles or at least have a direct say in the parts being used. This heightened consumer engagement shapes brand awareness and purchasing decisions differently than in some other global markets, offering unique opportunities for aftermarket suppliers who stay connected with end users.
TecTalk Episode 10 with Ben Brucato offers a broad yet focused look at the challenges and prospects in today’s aftermarket—covering labor force changes, global expansion, the power of remanufactured parts, the right to repair, and more. It’s a valuable roadmap for anyone looking to navigate a rapidly evolving industry while preserving the collaborative spirit that has long defined the automotive aftermarket.
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