TecDoc PMA (Product Management Analytics)
Identify market gaps and expand your range
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TecDoc PMA helps businesses analyse product data and coverage of market potential based on vehicle parc of different TecDoc data suppliers to optimise portfolio strategy and supplier selection. By combining TecDoc catalogue data with VIO insights and TecDoc Usage, TecDoc PMA helps users to identify portfolio gaps, uncover growth opportunities, and make faster, data-driven product mamagement decisions.
What you get
VIO Coverage Analysis
Demand Insights
Competitor BenchmarkingFor parts manufacturers, managing a product portfolio means making constant decisions about coverage, expansion, and investment priorities. These must often be made with limited visibility into how the product range competes in the market.
Many rely on fragmented data, manual comparisons, or assumptions to understand competitor positioning and identify opportunities. At the same time, they must keep pace with rapidly expanding vehicle populations, competing portfolios and rising market expectations.
TecDoc Product Management Analytics (PMA) transforms this process by turning TecDoc catalogue, VIO, and usage data into actionable insights. It enables manufacturers to benchmark their portfolios, identify gaps, and align their product strategies with indicators for market demand.
By combining portfolio analytics and competitor analysis, TecDoc PMA helps you optimise your product range and make data-driven decisions with confidence, not with guesswork.
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TecDoc PMA provides structured insights to help manufacturers analyse, position and expand their product portfolio in a competitive manner and make it more visible to the market.
Portfolio analytics & competitor benchmarking : Compare your product range with up to 100 competitors, identifying strengths, weaknesses, and opportunities to grow.
Gap & opportunity identification: Detect missing products, vehicle applications, and cross-references as well as “white spots”. You can then act before your competitors do.
Market intelligence & demand-driven prioritisation: Use VIO and catalogue usage data to focus on high-demand vehicles and parts. Align your development with indicators for market potential and requests.
Global and regional insights: Analyse your portfolio for different countries, regions, or global markets to support expansion strategies matching your TecDoc Data Supplier contract.
Fast results through simplified reporting: Access predefined analyses and user-friendly reports that reduce manual effort and accelerate decision-making.
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TecDoc PMA combines TecDoc Catalogue data, VIO data, and usage data to deliver a complete view of market coverage and brand performance.
In a flexible, step-by-step process, manufacturers can:
Select from predefined analyses
Configure data by country, region, or global scope dependent on your TecDoc Data Supplier contract
Analyse specific products and related article numbers
Benchmark against up to 100 competitors
Filter vehicle related results by make, model, engine, fuel type, or for a certain production period
This enables:
Product analysis → check coverage and performance
Gap analysis → identify missing products, cross-references and linkages
Strategic planning → prioritise investments based on indicators for market potential and requests
All insights are delivered in clear reports, allowing your business to move quickly from bulk data to actionable decisions.
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A manufacturer using TecDoc PMA gains a clear competitive advantage for better portfolio management and faster decision-making.
Expected outcomes include:
Improved product coverage in key markets
Faster identification of portfolio gaps and growth opportunities
Stronger alignment with market potential (VIO-based)
Reduced effort through automated analysis and reporting
More confident, data-driven product decisions
TecDoc PMA also helps manufacturers maximise sales potential by tailoring their product ranges to competitive opportunities and indicators of market demand.
Companies such as CEVAM already use TecDoc PMA for a more proactive product management approach that also significantly reduces manual reporting.
What you get
Market Coverage AnalysisDemand InsightsCompetitor BenchmarkingManaging a parts assortment means ensuring that the right parts are available for the right vehicles while managing costs in a dynamic market. However, limited visibility into market demand, competitor coverage, and assortment gaps often lead to missed sales and inefficient stock decisions.
Many distributors rely on manual analysis or fragmented insights to understand where opportunities exist. At the same time, they must respond quickly to market changes and expanding market needs.
TecDoc Product Management Analytics (PMA) transforms catalogue, VIO, and usage data into clear, actionable insights. It enables distributors to analyse suppliers' and, if applicable, their assortment performance, identify gaps, and align their stock decisions accordingly.
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TecDoc PMA provides distributors with powerful insights to make purchasing decisions to optimise their assortments to increase sales performance.
Portfolio analytics through supplier comparison and assortment, if applicable: Analyse your assortment against competitors and identify where you are missing coverage or overstocked.
Gap & opportunity identification: Identify missing parts and vehicle coverage to unlock new sales opportunities and expand your offering.
Demand-driven insights: Use VIO and catalogue usage data to align your stock with market potential and customer requests.
Market intelligence: Understand trends, market opportunities, and threats in the countries of your business.
Fast insights & simplified reporting: Access ready-to-use analyses and reports to reduce manual efforts and support faster decisions.
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TecDoc PMA combines TecDoc Catalogue data with VIO data to provide a complete view of suppliers' product and brand performance and market coverage. Distributors can:
Select from ten predefined analyses without complex setups
Configure data by market and, if applicable, vehicle segment
Analyse specific types of products and vehicle populations
Benchmark against competitors, if you are a TecDoc data supplier
Filter results by vehicle attributes (make, model, engine, type, etc.)
Generate customised reports for purchasing and sales decisions
This allows distributors to:
Identify high-demand parts and vehicles
Detect assortment gaps and missed opportunities
Support sales, purchasing, and marketing teams
All insights are delivered in intuitive reports, enabling quick and efficient decision-making.
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Distributors using TecDoc PMA benefit from stronger market alignement options for an improved assortment performance.
Expected outcomes include:
Improved product availability for high-demand vehicles
Increased sales through better assortment coverage
Reduced effort in manual analysis and reporting
More efficient purchasing and stocking decisions
By leveraging data-driven insights, distributors can maximise sales through optimised coverage, reduce inefficiencies, and get or stay ahead of their competitors, if applicable.
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