We expand & strengthen our presence in Spain and Portugal


We continue to strengthen our structure in Spain and Portugal. The TecDoc team is now complete with the hiring of the new Commercial Business Owner Jose Antonio Tercero. Our team in Spain and Portugal now offers direct support and sales for our whole product range.

Jose Antonio Tercero is an expert in the automotive aftermarket and has played a significant role for Valeo Service Spain as well as Brembo Spain. He has announced ambitious goals for our division in Spain and Portugal:

“As we have already done in other territories, we have decided to take full control of the business in Spain and Portugal and serve our local customers directly. For this reason, we are now creating our own structure that will drive the development of the business.

With this structure, we will be much closer to our clients and support them to develop their business with the help of our tools. To do this, we will enter the market with all of our existing solutions and increase customer awareness of them.”

“As we have already done in other territories, we have decided to take full control of the business in Spain and Portugal and serve our local customers directly. With this new structure, we will be much closer to our clients and support them to develop their business with the help of our tools. 

José Antonio Tercero, Commercial Business Owner

The latest newcomers to the TecAlliance team in Spain and Portugal, which already had technical and commercial staff, were Arancha García for first-level support, Maria Tresserras as commercial manager for Spain and Jose Antonio Tercero as manager of the TecDoc business in both Spain and Portugal.