We expand our footprint in Japan with Motoki Hirata as Managing Director

We are thrilled to announce the appointment of Motoki Hirata as the new Managing Director for our operations in Japan. With a decade of experience, Motoki Hirata brings a wealth of expertise to drive the digitisation and support all players in the Japanese automotive aftermarket advance their business through the power of standardised data and processes.

Having successfully operated in Japan for 6 years, we are taking the next significant step towards establishing a legal entity in Japan. Motoki Hirata’s extensive background and proven track record in the industry make him the ideal leader to spearhead this venture.

Prior to joining our team, Motoki Hirata held the position of Sales Manager for diagnostic and workshop services at Bosch Japan for ten years. During his tenure, he developed a deep understanding of the Japanese independent distributor and workshop aftermarket. His previous experience at SPX, which is our current partner in Japan, further enhances his ability to drive growth and cultivate relationships in the local market.

“Having Hirata-san as Managing Director in our team, presents an exceptional opportunity for TecAlliance to establish a robust position in the domestic Japanese market to optimally support our customers and business partners and help them and us to advance business,” said Jane Wu, who started our business in Japan from scratch and will continue to support exporting Japanese brands with data, services and solutions.

Motoki Hirata, Managing Director Japan

Successful introduction at our events in Malaysia and Thailand

Motoki Hirata’s first mission will be to finalise the setup of a legal entity in Japan. Following this crucial milestone, he will take charge of organising, managing, and growing our presence in the country.

He introduced himself to our customers and partners at the “TecAlliance Asia Pacific Customer Days” in Kuala Lumpur, Malaysia, on 8 August and Pattaya, Thailand, on 10 August. The event in Malaysia catered to local businesses, while the Pattaya event welcomed industry players from both domestic and international markets, providing a valuable platform for enhancing digital operations in the automotive aftermarket.

Global standard embraces local requirements

Our development in Japan achieved a first milestone in July 2022 with the launch of a special edition of the TecDoc Catalogue tailored specifically for the Japanese market. Leveraging the globally renowned TecDoc standard database, this local replacement parts catalogue allows precise identification of passenger cars and light commercial vehicles, facilitating easy access to the correct replacement part.

With an impressive collection of data, the local edition of the TecDoc Catalogue features 2,695 local and imported car models, data of more than 12,000 TecAlliance standard vehicles (KTypes), and detailed product data for over 4.8 million parts from 116 parts manufacturers. The user-friendly interface provides diverse search methods, including the unique Katashiki number, VIN, original equipment number, make/model, or fuzzy search, delivering precise and reliable results for vehicles in Japan.

The TecDoc Japan Catalogue is available free of charge in English and Japanese at www.tecalliance.jp.

You also want to sell more parts and make things easy for your customers? Contact our team in South-East Asia now at: sales.asia@tecalliance.net