INA PAACE Automechanika Mexico City is the leading trade fair for the Latin American automotive industry. Since the founding of our Mexican subsidiary in 2016, this trade fair has been the ideal platform to develop new business contacts and demonstrate the latest product developments first-hand to our community.
At this year’s edition from July 13 to 15, the TecAlliance familyshowed visitors the advantages of our multinational structure and the concrete opportunities for our customers to expand into neighbouring markets. In addition to our Mexico team, our subsidiaries JNPSoft, the Canadian expert for product information software, and OptiCat from the USA were on site to demonstrate the unlimited advantages of our product portfolio to the Mexican market.
One highlight of the fair was the Mexican Edition of the TecDoc Catalogue, which combines data for Mexico with data from the US OptiCat catalogue. Our team impressed visitors with the Mexican vehicle inventory data (VIO) and the VIO Heavy Duty Truck (VIO HD) data set, which includes all heavy truck brands present in Mexico. Parts manufacturers were particularly interested in our Data Migration Service, which supports them in migrating TecDoc standard data to the Auto Care ACES/PIES standard or from ACES/PIES to the TecDoc standard. This enables manufacturers to open up new markets and expand their geographical coverage.
INA PAACE included the ” The Future Forum‘, which focused on the technological development of the Latin American market. Fernando Murguia, Managing Director Mexico, presented the panel: „E-commerce and its business models for the aftermarket“, he pointed out that in the country there are 33.6 million vehicles in circulation, ‘e-commerce has increased significantly due to the adoption of many auto parts sellers on marketplace platforms such as Mercado Libre and Amazon’. More information can be found here (in Mexican Spanish).
What’s next?
All roads lead to Frankfurt in September: Automechanika Frankfurt will be the meeting place for all key players of the aftermarket community from September 13-17!
