TecAlliance has been active for years in the fight against product piracy – together with oneIDentity+, TecAlliance has established an industry solution in the fight against counterfeit products – an application that is also used in other markets
Cologne. September 2018 – Counterfeit products are often wrongly considered victimless crimes – also in the automobile industry. Often consumers are not aware of the risks associated with fake vehicle parts, for example in traffic safety. “It is often seen that users want to save money and look for replacement parts themselves on the web. Then they ask their trusted workshops to install them. They are often victims of fakes,” says Jürgen Buchert, Managing Director of TecAlliance GmbH. To make the public more aware of the dangers of counterfeit vehicle spare parts, the operator of the global vehicle and spare parts database TecDoc Catalogue is supporting the British initiative against international product piracy.
Under the title “Think before you buy”, the British government has started an international awareness campaign together with car manufacturers, aftermarket players, industry associations and major online platforms. In addition to consumer risks, the economic damage caused by counterfeit products is substantial. The Intellectual Property Office of the European Union estimates that the EU market for tyres and batteries alone suffers an annual loss of more than two billion euros.
“We are proud the be part of this initiative, because fake out parts are not just a problem for vehicle and parts manufacturers. The protection of the consumer and of intellectual property affects us all,” warns Dr. Daniel Dünnebacke, COO of oneIDentity+.
TecAlliance has been actively fighting product piracy for years; ten years ago, it initiated the MAPP Initiative. In “Manufacturers Against Product Piracy”, automotive suppliers of leading brands have been working together closely for years.
To distinguish genuine from fake parts faster in the future, many participants of the initiative “Manufacturers against Product Piracy” (MAPP) mark their original products with a data matrix barcode based on the coding recommendation worked out by the European parts manufacturer association CLEPA. With oneIDentity+, TecAlliance has developed an IT solution for the car spare parts market so that the unique MAPP Code can be easily checked. Within seconds, the user knows whether a replacement part is original and can access detailed information about the product.
oneIDentity+ is also responsible for the global management of the MAPP code. The globally unique two-dimensional MAPP code, which is based on GS1 standards, has become an industry standard in the automotive aftermarket and clearly identifies each part from the factory. It is now also used in other industries. The MAPP Code is stored on the oneIDentity+ cloud platform.
The oneIDentity+ database already includes over 1.8 billion product codes. From 90 countries around the world, the authenticity verification specialist receives more than 30,000 inquiries every month about products, machines and systems from a wide range of user groups including workshops, customs, service and logistics employees.
“Trace the origin of components, spare parts and tools”
Besides TecAlliance, other members of the British government initiative include the vehicle manufacturers Audi and BMW as well as the parts manufacturers NGK Spark Plugs, TMD Friction and Philips Automotive. There are also industry associations including the Independent Automotive Aftermarket Federation (IAAF), Manufacturers against Product Piracy (MAPP) and the Independent Garage Association (IGA).
Other participants include the online commercial giants Amazon and eBay as well as Trading Standards, the Police IP Crime Unit, the Intellectual Property Office (IPO), M-Sport, Motor Sports Association UK (MSA) and the International Automobile Association (FIA).
“Product piracy is a challenge faced by a range of manufacturers and industries, which will only be exacerbated during the digital transformation. As part of Industry 4.0, it will become more important than ever to be able to trace the origin of components, spare parts and tools “, says Dr. Daniel Dünnebacke with conviction.
oneIDentity+-standard open to other industries
Because plagiarism is not confined to the automotive industry, oneIDentity+ has significantly advanced its technological offering and opened the standard to other industries. In addition, the specialists have further adapted their services to meet current customer needs: The multi-vendor platform supports role-specific and mobile processes and enables, among other things, the integration of vendor-specific and industry-specific customer loyalty programs, returns management processes, track & trace and mobile and parts-specific provision of maintenance and installation information.
The authentication specialist will present the current status of the mobile application at Automechanika in Frankfurt, Germany, from 11 to 15 September (Booth A02 in the passage 5.1 – 6.1). Only a week later, from 18 to 22 September at the AMB International Exhibition for Metalworking in Stuttgart, Germany, companies from other industries will show how they use services based on the oneIDentity+ platform (Stand B12 in Hall 1).
For over 20 years, TecAlliance has been one of the world’s leading data specialists for networked collaboration in the digital automotive aftermarket. In addition to up-to-date OE-based vehicle and spare parts data on the basis of the TecDoc standard, the TecAlliance portfolio also includes comprehensive repair and maintenance information as well as integrated solutions and consultancy services for digital order handling, fleet management and market and data analysis in the automotive aftermarket. The TecDoc Catalogue is one of the world’s most comprehensive and leading automotive aftermarket catalogues.
Today more than 550 qualified TecAlliance employees from 26 nations are working around the world, using their profound technical and business knowledge of the automotive aftermarket to make data and processes more efficient.
TecAlliance – the international driving force for standardised data, digital processes and integrated solutions in the automotive aftermarket.
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