Parts manufacturer OMG expands its market position with the TecDoc Catalogue
Ismaning, Germany, 22 June 2020 – TecAlliance, one of the leading data specialists in the independent automotive aftermarket (IAM), provides the market with the TecDoc Catalogue, one of the world’s most comprehensive replacement parts catalogs. TecAlliance Data Supplier OMG, one of the leading worldwide manufacturers of cylinder heads and engine blocks for the automotive industry, uses the TecDoc Catalogue to open up new markets for its steering and suspension spare parts in the IAM.
At its three European plants in Italy, Spain and Poland, OMG manufactures, among other products: gas manifolds, oil pans, suspension trusses, steering arms, wheel hubs and handbrake selectors. These fit passenger cars, trucks, light commercial vehicles and agricultural vehicles, mainly in the original equipment market. In Italy, the technical staff develops a steadily growing range of products for the IAM.
Until now, OMG’s parts for the automotive aftermarket have mainly been marketed as “private label” products. OMG has become a TecAlliance data supplier to increase the reach of its own brand in the IAM, open new markets and increase sales. The aftermarket portfolio is now available in the TecDoc Catalogue.
TecAlliance OE Data Service facilitates the start for data suppliers
TecAlliance offers various solutions and services for professional data management. OMG opted for TecAlliance’s OE Data Service for the preparation of its article data to ensure that its full product range can be reliably found in the TecDoc Catalogue. OMG provided the TecAlliance Data Service team with a list of OE numbers and other information about its articles. The Data Service specialists analyzed the list and compared it with the OE reference data. The article information was then linked to the appropriate vehicles; each article was assigned a standardized product description in accordance with the TecDoc standard. As a result, OMG received its data back in the finished TecDoc format. The manufacturer can rely on the data preparation to ensure the optimum presentation of its product range in the TecDoc Catalogue.
“OE Data Service has greatly simplified and accelerated onboarding, i.e. our start as a TecAlliance data supplier. We are very satisfied with the support and the quality of the proposed links to our data is very good. And we are convinced of the value of the TecDoc Catalogue: the data is always up to date, very comprehensive and correct. The new Version 3.0 of the TecDoc Catalogue has really brought many improvements so that it is very easy for our customers to find the information they need,” summarises Loredana Armenio, Sales & Marketing Manager Aftermarket Division at OMG.