From 24 to 28 May 2017, TecAlliance attended autopromotec in Bologna in order to present its new brand identity and provide a clear response to the rapid developments in the international automotive aftermarket. The international trade fair for automotive equipment and aftermarket products once again proved a key platform for discussions with existing customers, prospective customers and partners. The keen interest shown by the large number of visitors to the TecAlliance stand and the multitude of contacts forged at the event made the attendance at the show a big success.
The automotive aftermarket is changing more and more rapidly. When it comes to the repair and maintenance of vehicles, workshops need in-depth expertise in diagnostics, electronics and mechatronics in addition to mechanics’ skills. This in turn means that all manufacturers need extensive up-to-date vehicle and spare parts data.
With its world-leading industry solution, TecAlliance brings transparency to the international data jungle. The company assists its customers in optimising processes with integrated solutions, finding the right spare parts quickly and easily and procuring them or making them available in line with market requirements.
“Demand for TecAlliance’s products and services is particularly strong in Italy, where the automotive aftermarket plays a prominent role. The distribution channel to workshops is considerably longer here than in other European markets,” says Fabrizio Giannelli, General Manager of TecAlliance Italia S.r.L.
“Our core competence lies in enabling all market players in the global automotive aftermarket to work together digitally with the help of established standards. With our new “One TecAlliance – One Brand” brand identity, which we unveiled in Italy for the very first time at this year’s autopromotec, we’re not only putting the spotlight on TecAlliance’s scope and expertise as a world-leading industry solution for the automotive aftermarket for the provision of vehicle data. We are also displaying the pillars of our company: partnership and community. Tailored to our customers’ needs, our newly structured portfolio features all the well-known and established products and services on the market, grouped together in TecAlliance’s product portfolio as integrated solutions. Visitors to our stand were able to gain a good overview of our new portfolio. Our discussions with existing customers, prospective customers and partners were once again positive. This is because, especially in this time of change, we can prove that we are a strong partner to our customers, whom we support with digital ‘one-stop-shop’ solutions for the international aftermarket,” continues Giannelli.
Over the last few years, autopromotec has established itself as a key platform for progressive technologies and product innovation in the independent automotive aftermarket and the field of workshop equipment. In 2017, the organisers of the event once again reported record visitor and exhibitor figures.