The Catalan aftermarket association CIRA held its industry conference “Jornada de la Distribución en Catalunya” in Barcelona on 4 October 2016. TecAlliance was one of the sponsors of the event. Held for the fourth time, it has become a very important meeting place for parts manufacturers, traders, workshops and associations within the automotive spare parts market in Catalonia.

Claude Lotrian (Director for Western Europe & Latin America at TecAlliance GmbH) and Juan Ramón Cervantes (CEO of the Spanish TecAlliance partner company Isi Condal s.l.) explained in talks how, with its restructured product portfolio, the company is preparing the independent auto spare parts market for the challenges of the rapidly accelerating digital transformation. The data management platform Caruso was also presented; it aims to provide for the Automotive Aftermarket a counterbalance to the digital business models of the Original Equipment Manufacturers.



Claude Lotrian (Director for Western Europe & Latin America at TecAlliance) during his talk at the conference “Jornada de la Distribución en Catalunya”.

Besides the top-rate expert talks, the networking opportunities are another reason for the great success of the CIRA industry event. “The conference is a very good opportunity to gain information in expert talks about the latest developments in the automotive aftermarket while also meeting and talking with high-ranking personalities from the industry,” says Carlos Nieto Hernández, Sales Manager for Spain at TecAlliance, describing the benefits of the event.

A video of the event is available on the CIRA website at the following link: