Internationalisation, which brings the greatest possible proximity to customers in the regions, is an important strategic priority for TecAlliance. In recent years, many new branches have been established – from Chennai to Dubai and from Russia to Malaysia and Mexico.

Since 2013, TecAlliance de Mexico has been supporting market participants in the precise identification of vehicles and quick search for the right replacement part. The Mexican edition of the well-known international replacement parts catalogue now includes 145 brands from 56 parts manufacturers.

The TecDoc Catalogue is currently being introduced as THE standard for the independent automotive replacement parts market in Mexico and has been adapted specifically to suit local needs. The particular challenge consists in processing different formats for data coding used by parts manufacturers from North America and Asia. The Mexican edition of the TecDoc Catalogue covers the global TecDoc format as well as the AutoCare™ ACES and PIES format for the North and Central American markets. It also includes replacement parts information from the OptiCat Catalogue, one of the leading spare part catalogues in the USA. The Data Migration Service supports manufacturers in migrating TecDoc standard data to the Auto Care ACES/PIES standard or from ACES/PIES to the TecDoc standard.

Fernando Murguia, Regional Sales Director México, and his team moved into a new office in the north of Mexico City in November 2020. This new location is one of the results of TecAlliance de Mexico’s strong growth in recent years and and the relocation is an important step of the upcoming developments in the market.

“Ecommerce is a new business channel in the independent aftermarket in Latin America. It will impact it massively in the following years and nowadays we are observing a rapidly transition from a traditional offline market to a newly and attractive online channel”, explains Murguia. “All data must be standardized with the vehicle applications, the product specifications, including product images. Our team sees a lot of opportunities in the follwing years and we’ll do our best to understand the needs of each customer and to jointly develop or improve the best possible solutions.”

The new address of TecAlliance de México is:

Súper Av. Lomas Verdes No. 750, Desp. 401-402
Fracc. Lomas Verdes 1ra Sección, Naucalpan de Juárez
Estado de México 531200
Ph. +52 55 2462 0679

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