From 15 to 18 March 2017 at the Motortec Automechanika Madrid, the leading international trade fair for the automotive industry in Spain, TecAlliance, together with the authorised reseller Isi Condal, presented its solution portfolio for the automotive market. TecAlliance’s new brand identity and restructured product portfolio was presented; OES Parts Specifications and Vehicles in Operations (VIO) solutions in particular were met with a great deal of interest.
TecAlliance employees Claude Lotrian (Director Sales Western Europe & Latin America), Carlos Nieto Hernández (Sales Manager Spain) and Juan Ramón Cervantes, CEO of the TecAlliance partner company ISI Condal, were on hand to answer any questions and give advice to those visiting the trade fair stand. Taking part in the trade fair was a big success for TecAlliance: feedback from the many visitors to the stand was consistently positive. The trade fair was an important opportunity to demonstrate and explain the restructured product portfolio to visitors from Spain, Portugal, Latin America and North Africa.
The Motortec Automechanika Madrid has firmly established itself as the leading trade fair for the Spanish automobile industry and as the gateway to the markets in the Iberian Peninsula, North Africa and Latin America. The international trade fair takes place every two years. In total, around 56,448 visitors visited 685 exhibitors from 27 countries on the four days of the trade fair.