For the launch of the TecDoc Catalogue in Argentina, TecAlliance organised the event “Encuentro TecDoc Argentina” on 6 March 2018 in Buenos Aires. The catalogue already contains data for 22 brands; 33 additional brands are preparing to deliver their data.
Many parts manufacturers, wholesalers, representatives of the A.F.A.C. (association of parts manufacturers in Argentina) and other participants from the aftermarket accepted the invitation to find out about the strategy and objectives of TecAlliance in the Argentinian market.
With 12 million vehicles (cars, light commercial vehicles and trucks) in the vehicle parc and an annual growth of approximately 15 per cent, Argentina is the second largest market in South America and of very great interest to parts manufacturers. Approximately 23 per cent of the vehicles are less than 5 years old, 22 per cent between 5 and 10 years old, 12 per cent between 10 and 20 years old and 33 per cent are more than 20 years old.
“We have received entirely positive feedback after this event. The interest in the TecDoc Catalogue is very high in Argentina, and we will start with the active sale of TecDoc Web in the next few months,” Heloisa Monzani, Regional Sales Director for Brazil, is pleased to confirm. The web-based spare parts catalogue contains vehicle and article information especially geared to the Argentinian vehicle parc. “The largest parts wholesalers and purchasing cooperatives are eagerly waiting for the launch of TecDoc Web in Argentina,” says Monzani.