Product Management Analytics (TecPMA)

Former TecPMA

Online analysis tool for successful product management in the automotive aftermarket

This web solution helps industry customers to quickly and easily create gap and competition analysis for the European and Chinese markets. Product and catalogue data management can determine their own activities from the gaps uncovered in the product portfolio and the data. They can prioritise them based on VIO numbers. Detailed analysis supports daily operations while regular reporting is achieved with concise management reports. The sales department receives valuable sales arguments, e.g. country-specific VIO coverage numbers in comparison to the competition. The solution helps retail customers maintain an overview of their suppliers on the European market and make targeted purchasing decisions.

Benefits for product management:

  • Fast and simple report generation
  • Valuable information for data maintenance and product range optimisation
  • Compact management reports on vehicle parc coverage, gaps in comparison with competitors, and data maintenance progress
  • Optional company-specific upload of daily own-brand data

Benefits for company management:

  • Quick overview of product management activities
  • High level of system availability for several users working simultaneously
  • No installation, no own hosting costs
  • Central data updates by TecAlliance
Product Management Analytics comprises the following components:

  • Access to online service
  • 17 different analysis options for competition data from the TecAlliance portfolio, with options at the product group level for cars and commercial vehicles
  • Optional filter settings
  • Vehicle manufacturer
    • Model series
    • Type
    • Body and fuel type
  • Centrally updated VIO figures, with options at the national level
TecDoc Product Management Analytics offers the following features:

  • Guides users step-by-step to the completed Excel report
  • Shows product line gaps and first-to-market options
  • Recommendations for filling linkage gaps based on competitor data
  • Complete product line comparison with competitors at the vehicle model level
  • Product group competitor matrix with the number of linked items
  • Illustrates the linking progress of the continually expanding vehicle master in comparison with the competition
  • Percentage of VIO coverage per country
  • Additional analysis options specifically for links to engines
Why TecDoc Product Management Analytics?

  • Reduced enquiry times due to automated queries
  • Simple user interface
  • Rapid generation of customised Excel reports
  • Competitor analysis based on TecDoc data
  • Recognition of significant market opportunities by using stock figures
  • Higher VIO coverage due to information advantage
  • Convenient use of updated data thanks to report presets
  • Multi-user capability
  • Low administrative overhead due to convenient online access
Key figures:

  • 17 different types of analysis
  • Comparison of up to 100 competitors per product group, depending on analysis type
  • Languages: English (interface and reports), German (interface)
Our customers:

  • Brembo
  • Comline Auto Parts
  • Continental
  • Corteco
  • Denso
  • Elta Automotive
  • Exedy Clutch
  • Exo Automotive
  • First Line
  • Japanparts
  • Klarius Product
  • Remy
  • Seguridad Industrial
  • Trico
  • UFI Filters
contact support
Target Groups
Parts Manufacturers