Dr. Bartosch Belkius & Yannik Henke had the chance to be part of this year’s Predictive Analytics World conference series. TecAlliance was one of 17 selected companies at the Predictive Analytics World for Industry 4.0 to present its case study along with companies such as Bosch, Boston Consulting Group (BCG) and Munich Airport International. Dr. Bartosch Belkius and Yannik Henke presented how TecAlliance built a B2B Recommender System for the Automotive Aftermarket.
Judging by Amazon’s success, the recommender system works. Adopting such a system to the automotive aftermarket poses many challenges. Association analysis for vehicles is much more complicated than for simple consumer goods. Normally a recommender system is tailored towards the users’ subjective preferences whereas in the aftermarket the user follows an objective search approach. TecAlliance implemented a recommender system in the TecDoc Catalogue based on a simple association analysis and web analytics data that overcomes this challenge. Workshops don’t have to search interrelated articles manually anymore and get a suggestion of similar articles that are related to the viewed one. Overall, this leads to a massive time saving and better process design.
If you missed this very insightful keynote, we have good news for you! You can watch the recording of it on our YouTube Channel. Just follow the link: https://tec.al/PAW_video