Our data consultants Hanna Danzl and Andreas Kaczmarek rocked the stage at the Data Driven Marketing Conference 2019 in Munich on 26 November 2019. Together with Britta Behrens, Marketing Manager DACH at our partner Piwik PRO, the leading European provider of analytics and digital marketing tools, they explained how data thinking and analytics methods can be used for personalisation and digital customer retention. As a perfect example they presented our Demand Dashboard which is among the most comprehensive business intelligence solutions now available to the independent automotive aftermarket.

This module helps product managers of parts manufacturers to make substantiated and data-driven decisions to optimise their product portfolio. Based on the analysis of the usage figures of the TecDoc catalogue, one of the world’s leading vehicle and replacement parts catalogues, the Demand Dashboard is able to answer questions like: “Exactly which spare parts are our customers searching for?”, “Which parts do they need when and in which countries?” or “Who are my competitors and what is my position in the market?”. Increasing the quality of the data, product portfolio and optimising the user experience then leads to a higher customer loyalty.

At the Data Driven Marketing Conference the top experts on Adtech and Martech presented best-practice examples of how companies are using user and third-party data to optimise advertising campaigns and store content. The conference offered marketing professionals the opportunity to update their own knowledge about current developments and discussions in data-based marketing.

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