In March 2019, TecAlliance will offer the Demand Dashboard, a business intelligence solution that uses IAM search and use statistics to enable parts manufacturers to optimise their own product portfolios and make valid data-driven decisions.
Which particular spare parts are our customers searching for? Which parts do they need – when and in which countries? And: For which vehicles are parts being searched for? Parts manufacturers can now get answers to these questions with the new data analytics module Demand Dashboard from TecAlliance.
The Demand Dashboard is based on the use of the global vehicle and spare parts catalogue, the TecDoc Catalogue, and the corresponding web service, with an emphasis on Europe. For the extensive availability of data, the product is one of the most comprehensive business intelligence solutions now available to the independent automotive aftermarket.
At its launch in March 2019, the Demand Dashboard will already track more than 250,000 analysed search queries in the TecDoc Catalogue per day. Little by little, more data sources and regions will be integrated. Optionally, all reports and data can be exported and linked to data from other sources to be further processed by internal BI systems.
“With the help of our Demand Dashboard, parts manufacturers can learn about their customer’s needs to obtain deeper insights into their markets,” says Dr. Bartosch Belkius, Vice President Analytics at TecAlliance. A parts manufacturer that is a TecAlliance data supplier can uncover previously untapped business potential and systematically optimise and expand its product line and market presence in the automotive aftermarket. It can also verify its procurement and planning decisions.
The new module is an online service that can be used worldwide. It does not require any installation or hosting outlay and supports simultaneous users.
The Demand Dashboard is the new module of the Analytics Manager solution, which also includes the PMA (Product Management Analytics) module for product line and portfolio management. Each module can be used separately. Learn more about the modules for data managers: www.tecalliance.net/en/analytics-manager