CWORKS is a registered global brand for spare parts and technical fluids of the Japanese Toyota Tsusho Corporation, marketing parts in Japan, Asia, Russia, CIS and Eastern Europe. Optimum Trading is the exclusive supplier of CWORKS brand products in CIS and Eastern Europe. The business partners turned to TecAlliance to become a data supplier to the TecDoc Catalogue. Starting in Russia, CWORKS is taking advantage of TecDoc’s standardisation of data and the centralisation of data distribution to support further brand development in Europe and worldwide.

Until now there have been many different brand-independent data platforms in Russia with wide variations in standards, appearance and quality. Because updating data on these platforms is very time consuming, data is often obsolete, erroneous or poorly distributed. This reduces sales and increases complaints. The TecDoc Standard puts an end to fragmentation and introduces version control with regular updates. TecAlliance also supports the data suppliers in optimising data quality.

Voronov Sergey Victorovich - General Director of LLC “Optimum Trading”

Voronov Sergey Victorovich – General Director of LLC “Optimum Trading”

General Director of LLC Optimum Trading, Voronov Sergey Victorovich says, “We had a choice between dealing with a muddle of Russian platforms or joining the standard of the TecDoc Catalogue. Because the TecDoc Catalogue is one of the leading parts catalogues in the world, our status as a licensed TecDoc Data Supplier contributes to active brand development in Russia and beyond.”

Robert Szwed, Vice President Partner Management and Africa, Managing Director Russia / CIS at TecAlliance, said, “It was interesting to work with Optimum Trading to provide an innovative solution to deliver quality parts to the Russian market. We look forward to accompanying the further expansion of their business with TecAlliance solutions.”

CWORKS has been present on the Russian market since 2016, developing  a positive reputation among owners of Toyota and Lexus cars. Currently the most important customers of Optimum Trading are car dealerships and online shops. This is why CWORKS is now rapidly expanding the number of SKUs to provide the whole Russian car parc with high-quality spare parts that are guaranteed and certified by the Toyota Tsusho Corporation quality system.