Our Shanghai-based subsidiary has launched the TecAlliance Member Club, a bonus program designed to drive customer engagement and strengthen the loyalty of our customer base in China.

The TecAlliance Member Club is part of the TecAlliance WeChat Catalogue, which is integrated into WeChat, China’s most popular messaging and business app. We offer a one-stop shop helping workshops, dealers and car owners to find the relevant replacement parts in the most efficient and convenient way – anywhere and anytime with all smartphone operating systems.

Easy registration and attractive rewards

Every WeChat user can register for the new TecAlliance Member Club. After the successful verification of the mobile phone number, the first bonus points are granted for completing the user profile. Further points can be collected through a variety of activities, such as using the TecAlliance WeChat Catalogue, following the company news, inviting colleagues and partners to join the TecAlliance Member Club, sending feedback on the catalogue or participating in a survey.

„We drive our customers’ engagement by rewarding their loyalty with personalized offers, additional services, reports or mobile games. We value their opinions, ideas and criticism. The feedback allows us to gain more insight into the needs of our users and continuously improve data quality,” explains Matthias Moritz, Managing Director Asia at TecAlliance.

Quickly identify vehicle replacement parts

The TecAlliance WeChat Catalogue makes it easy to quickly identify vehicle replacement parts by entering the part number, the vehicle, the vehicle identification number (VIN), or the GongGaoHao number commonly used in China. Comprehensive technical data, product images and descriptions are displayed for each item.

We also offer a white-label app for parts manufacturers that can be adapted to their requirements in two to four weeks. This customized WeChat app allows suppliers to provide their customers with detailed information on articles, points of sale, innovations and marketing campaigns.