Another year is approaching it’s end in the Chinese lunar calendar. We are looking back on many existing moments with our customers and partners, on different events & trade fairs like Automechanika Shanghai in December where we gained a great response to our products and our joint success. With a total of 90 data suppliers on board, we are very satisfied with our development in the Chinese Automotive Aftermarket.
TecAlliance China has been active as an independent company in Shanghai since the beginning of 2013 where we are working to expand into the eastern Asian markets even further. As the car sales in China continuously went down since 2018, more and more part manufacturers turned the focus to Aftermarket business. In order to better support the aftermarket players in China, additional employees have been hired for vehicle data management. A team has been set up to support TecDoc data suppliers in data preparation (formatting according to TecDoc standards, searching for original parts, etc.). The number of employees increased from 34 by end of 2017 to 56 in 2019. More products and solutions have been developed as well, such as Web-catalogue with detailed information to sales version of the cars, WeChat Catalogue, Product Information Management System (CCU), Part Number Finder, and much more.
China is a big enough market with endless possibilities
That is a sentence we have heard a lot by our customers within the recent years. Times are changing and many companies are now also focusing on expanding their business abroad. No matter if they are planning to enter South-East Asia, Russia, Africa, the US or Europe, we’ve got them covered.
“Our goal is to improve networking among all market participants in the global automotive aftermarket and further intensifying digital collaboration across borders and companies with our well-known standards and solutions. China is still a fairly young market with an enormous potential for us. We are the international partner for Chinese aftermarket businesses”, says Matthias Moritz, Managing Director at TecAlliance China.
It’s all about the Chinese E-Catalog (Web, WeChat, App)
We are proud that the TecDoc Catalogue, offered since July 2014, and known officially as Chinese E-Catalogue, is very successful. The data pool for the Chinese market already includes comprehensive spare parts information from 90 part manufacturers selling 113 brands. The structured, standard web catalog format offered in China and Asia Pacific is based on the TecDoc Standard and contains China-specific vehicle and item information, the TecAlliance China-ID.
We’ve made it possible for traders to search for vehicles using the VIN (Vehicle Identification Number) for the Chinese market for 5 years. This makes it easier for TecDoc data suppliers to prioritise their preparation and linking on article information. The Global Vehicle Table integrates all vehicles worldwide in a common database. It already contains more than 90 percent of the Chinese automobile population.
The TecAlliance WeChat Catalogue was developed specifically for workshops, distributors and car owners in China. It is based on the TecDoc Catalogue database with original data from 113 brands and millions of items of article data for the Chinese carparc. It can be used only for the Chinese market. For parts manufacturers TecAlliance also offers a version of the WeChat Catalogue specially adapted to their interests and requirements. A client-customised standard app can be developed in two to four weeks.
Good collaboration of our teams around the globe
The most important part of Chinese New Year is the family reunion. Everyone should come back home for the New Year’s Eve dinner. The TecAlliance Family takes every opportunity to share experiences & know-how in data and product standardisation and analytics, marketing and sales and much more. It is very impressive to see how our international teams are working hand in hand. Their expertise flows continuously into the development of our portfolio.
Our customers place great trust in us
As a digital innovator and a provider of leading expert solutions, we are aware of our great responsibility for the success of our customers and the market. Let’s take a look at some of our Chinese success stories:
Shenzhen Meridian, located in Shenzhen, China, exports high-quality clutches and component parts for all vehicles including passenger cars, commercial vehicles and agricultural tractors to customers of the global independent aftermarket all over the world. Along with the advent of the big data era, which is indicating the great importance of database management, Meridian felt the urge to join the world’s largest catalogue of replacement parts, the TecDoc catalogue, at a perfect time. Read more
Tantivy Automotive, based in Beijing, China is one of the world’s leading suppliers of spare parts for Volkswagen, Skoda, Audi and Seat. It is unique in delivering a comprehensive product line-up with its brands vika and DPA, supplying customers with quality products in more than 60 countries. In order to further strengthen its position in the global market, Tantivy decided to collaborate with us and become a data supplier for the TecDoc Catalogue. The feedback from customers in various countries proves that this decision was the correct one. Since then, Tantivy has posted a 150 percent increase in turnover. Read more
MANN+HUMMEL, based in Ludwigsburg, Germany, is one of the world’s leading filter manufacturers. To strengthen its presence in China, the global player revised its online strategy in 2017. By seamlessly integrating the Order Manager in the TecDoc Catalogue web for efficient e-business, the filter expert was able to considerably improve its sales potential in one of the world’s most important automotive aftermarkets. Read more
What to expect in the Year of the Rat? Exciting times ahead! Get off to a busy start with us, let’s continue expanding the connected aftermarket community!
xin nian kuai le (happy new year) 新年快乐！