Data: a success factor

Data is the basis of successful marketing. Here you will find practical application examples, useful information and effective solutions for professional data and product management.

  • The TecDoc Catalogue 3.0 introduces a new dimension of spare part identification. Read our expert interview to learn how you profit from the new functions.
  • Quinton Hazell uses DMM for data management, achieving very high data quality. Learn more about it in the user report.
  • The automotive report contains current vehicle data for 77 countries – and the latest industry trends.
  • In the video, our experts develop a successful market strategy for you based on custom market analysis.
  • User report with DENSO: competition and gap analysis with Product Management Analytics (PMA)
  • This example of the Chinese VW supplier Tantivy illustrates how you can successfully tap into international markets as a TecDoc data supplier. Tantivy has since reported a 150% sales increase.

Increasing sales and tapping into new markets

Grow in existing and new markets based on precise analyses, a comprehensive data and information base, professional marketing at the point of sale and excellent preparation of your product and article information.

  • Identifying sales potential in new markets

  • Portfolio optimisation

  • Improving the visibility and presence of your replacement parts and products in the international automotive aftermarket

  • Become a TecDoc data supplier

  • Simple data preparation with efficient data and production information management tools (PIM)

  • Excellent reference, vehicle and potential data to manage your product and article information

  • Standardised brand and portfolio analyses

  • Analysis of the usage patterns of TecDoc Catalogue users; analysis of TecDoc Catalogue data

  • Individual consulting and data analysis

Best Practices


Additional products and solutions