From 25 to 29 April 2017, Brazilian subsidiary TecAlliance do Brasil highlighted its services at Automec, the most important trade fair for automotive parts, workshop equipment and service in South America. At the TecAlliance exhibition stand and the stands of the associated TecAlliance data providers, visitors had the opportunity to find out all about the comprehensive solution portfolio for the automotive aftermarket in South America.

Once again, Automec proved to be an ideal context for face-to-face contact with existing and potential customers, for getting a sense of the needs and expectations of the market, and for boosting awareness of the company.

At a forum organised by the Brazilian association Sincopeças, TecAlliance Managing Director Jürgen Buchert and Claude Lotrian (Director Sales Western Europe & Latin America) presented the data management platform Caruso, which offers a counterbalance within the automotive aftermarket to the digital business models of the vehicle industry. At a press conference Heloísa Monzani (Regional Sales Director Brazil) and Claude Lotrian talked about the measures planned by TecAlliance to further develop the Brazilian market.

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Impressions of the TecAlliance trade fair stand at Automec in Sao Paolo.