We say it time and time again – TecCom is the No.1 trading platform for the Automotive Aftermarket. Hundreds of suppliers conduct business with tens of thousands of buyers, resulting in over 780 million transactions annually. That’s a massive amount of activity and data. What could be more natural than drawing insights about what sells on TecCom?
Let’s take a closer look at three key markets: Germany, France, and Italy. What are the top-performing products on TecCom? As an aftermarket expert, you probably have a good idea.
So, take a guess before you read further…
Are you ready to see if you were right?
Exactly what you expected? It’s always satisfying to see the numbers, isn’t it? However, what’s truly intriguing is how, even though the top three products are mostly the same across markets, their trajectories over the last 12 months vary significantly from one country to another.
For example, while spark plug sales in Germany grew on TecCom by 20%, they declined by 1% in Italy.
Many factors likely drive these local trends. The key takeaway is understanding these market differences. Is your market growing while your sales are declining? Or is it the reverse? How do you perform against your competition? Which products sell in your category that you don’t stock? Reliable market analytics are essential for making strategic aftermarket decisions, maximize sales on TecCom, and optimize portfolio management.
At TecCom, we are committed to providing the analytics our clients need to fully leverage the TecCom platform.
Learn more about TecCom Market Share Analysis.
