Привет, Россия! We met the Russian aftermarket at MIMS Automechanika Moscow

From August 23-26, MIMS Automechanika Moscow was the meeting place for all key players of the Russian and Eastern Europe aftermarket industry: We are happy to finally meet our customers, partners and interested parties in person again!

Despite the difficult epidemiological situation in the world, manufacturers and distributors from around 17 countries presented more than 600 brands and their latest developments for the automotive market at MIMS 2021. “There is one particularly significant aspect to this year’s MIMS Automechanika Moscow. To showcase our products first-hand has not been possible for more than a long year. Data-driven business in Russia is catching up fast and providers need to fuel their services with the highest quality data possible, provided by TecAlliance”, explains Pavel Ezhov, Sales Manager Process at TecAlliance. “We are more than happy to be back on stage.”

If you weren’t able to join us at Expocentre fairgrounds in Moscow, here are some interesting facts we won’t keep back:

We celebrated MIMS Automechanika Moscow’s anniversary

Long experience on both sides: This year MIMS Automechanika Moscow celebrated its 25th anniversary – We are proud that the leading trade fair exists almost as long as our solutions! Our global data standard optimizes our customer’s aftermarket business: We introduced our TecDoc data standard in 1994 to create a uniform data format for the collection, publication, and distribution of high-quality spare part product information. Today, the TecDoc Standard allows the quick and precise identification of replacement parts and vehicles, as well as optimised automated and digitised process solutions along the entire IAM supply chain.

We introduced our all-new branding

We’ve successfully launched that we’ve been working on such a long time: We gave the Russian automotive aftermarket community a first glimpse at our brand-new branding! New logo, new colors, new appearance: Activities within the industry are complex, multi-layered and interlinked. In order to make its provided services transparent and clearer to customers, we have developed a new brand presentation and restructured its existing product range. Within the next weeks we are going to roll-out our branding globally – Be curious!

Katerina Semenova, Head of Russian Representative

We showcased our best in class data & solutions

TecDoc Catalogue is the central search engine for car parts and vehicles using country-specific and internationally valid identification methods.

One of the highlights was the TecDoc Catalogue app which is now available on Russian market. The app is based on our extensive TecDoc database, which comprises the original manufacturer data of more than 875 replacement parts brands, millions of product descriptions and product images. The catalogue contains the latest, accurate and complete information about replacement parts, obtained directly from manufacturers.

We offered free access to our catalogue for a month to all interested visitors at our booth by joining our vkontakte community.

Our data suppliers are companies that have certified production sites as manufacturers of replacement parts for the automotive industry; they also own the rights to their brands. More than 500 companies around the world already entrust their article and linkage data to us so that they can benefit from the advantages of a data supplier to the TecDoc Catalogue.

We met some of our Russian data suppliers like Zekkert that also relys on our strong network and many years of experience in the IAM. “We supply different kinds of products for passenger cars and light commercial vehicles, such as shock absorbers, brake pads, discs, filters et cetera. We are happy to be an official TecDoc Data Supplier! Thank you, guys for all your support and help!”, says Katerina Semenova, Head of Russian Representative of Zekkert.

Furthermore, we received a great deal of praise from Voltag: “We are an exclusive distributor of famous German spare parts brands, such as Motorherz, Zaufer, KRAUF. And we are TecDoc data supplier. I think, that cooperation with TecAlliance allows us to reach highest sales results”, explains Denis Shchepelin, Chief commercial officer at Voltag.

What else did we present?

TecCom – Order processing solution: TecCom Order Manager offers our customers the solution to bundle their entire order-to-invoice process into one system. Using user-independent tools, they can simplify communication with their business partners in supply chain management and build an effective and efficient relationship to them.

TecRMI – Repair and Maintenance Information: With TecRMI, we support all workshop, trade and e-commerce processes with standardised and intelligently prepared, manufacturer-compliant repair and maintenance information.

Denis Shchepelin, Chief Commercial Officer at Voltag
Sergei Nikolaev, Manager at TradeSoft

We enjoyed four days of networking

How to get visible in the market with your products and brands? How to expand your product profile quickly in the Russian market and around the world? We gave answers to a lot of questions and received positive feedback from our customers.

“We have been working on the Russian and on international markets for 18 years. Our company is developing online auto parts stores. The recent situation is challenging: We see significant increase in demand for online instruments. Our products and services help companies to grow their business and developments. We are glad to work together with TecAlliance, our close cooperation helps our clients to optimize their processes”, explains Sergei Nikolaev, Manager at TradeSoft.

We collaborate with our customers and partners  and use their wishes and requirements as a basisto develop practical digital solutions and innovative services that make their day-to-day business easier.

Working together for an optimum solution

Already during the development phase, TMD Friction was interested in the new TecAlliance solution. But from the parts manufacturer’s point of view, some functions were still missing .

“Even before Warranty & Returns was officially launched, we were in close contact with TecAlliance. We were convinced that this was a future-oriented product, but it needed a few more functions for a very large international company like ours. Now most of our requirements have been implemented; TecAlliance also took into account the feedback from our colleagues and customers during the test phase. Once again it was the very open, trustful and agile cooperation that made this project successful”, says Sarah Schwarz.

TMD Friction started with a test phase using selected German customers. Following its successful completion, the brake expert is now planning large-scale use of the module in Germany in the first quarter of 2021. The international use of Warranty & Returns is already underway: a test phase with seven UK customers is running until the end of 2020. Another test is also planned for China on the way to worldwide use of the module.

Racing subsidiary takes the lead at full speed

Every supplier connected to the Order Manager platform automatically has access to Warranty & Returns via the Online Portal. Wholesale dealers can electronically transmit returns and warranty claims immediately and free of charge – regardless of whether their suppliers already use the B2B platform Order Manager or not.

This is why the subsidiary TMD Performance, whose PAGID Racing friction products are inextricably linked to racing and rallying, was receiving electronic returns and warranty claims even before the official decision to use Warranty & Returns had been made. Almost 100 per cent of motorsport customers use Order Manager to order replacement parts. Once the new function was available, TMD Performance received the first claims at the end of 2019 from racing customers in France, China and other countries.

“Actually we hadn’t planned to use it at such an early stage”, remembers Sarah Schwarz, laughing. “But our customers immediately recognised this new possibility and were ready to go. We decided very quickly to seize this opportunity and take advantage of the benefits of processing claims via the Order Manager platform”, says Sarah Schwarz.

Simple, fast and close to the customer

In recent months, the interest of TMD Friction’s customers has increased significantly so that more and more claims are submitted through the module. “Many wholesalers use Warranty & Returns for all their suppliers, even if these do not use the module. The supplier is then informed about the new claim and can see it in the claims list. When we have received claims via Warranty & Returns, we have approached the dealers directly and connected them – even during test phase”, says Sarah Schwarz.

“They were really enthusiastic that we contacted them proactively and that the chat function enabled direct and uncomplicated communication. We are so much closer to our customers now; everything is much easier. This is not so widespread in the industry yet, but our vision will prevail: All business processes should be simple, fast and customer-friendly. Tools like Order Manager and the Warranty & Returns module help to make work easier for us and our customers”, explains Sarah Schwarz.